Three in five young drivers considering flexible ownership models

• Nearly two-thirds (59 per cent) of young motorists (18-34 year-olds) are considering flexible car ownership methods, compared to just 15 per cent of drivers 55 and over
• Only half (53 per cent) of younger drivers own their current car outright, compared to over eight-in-ten (82 per cent) older drivers
• Over half (54 per cent) of young drivers would consider subscribing to alternatives to cars, such as motorbikes (17 per cent), bicycles (15 per cent), mopeds (15 per cent), and vans (16 per cent)

New research from Churchill Expert reveals nearly two-thirds (59 percent) of young drivers (18–34 year olds) are considering flexible car ownership models. This represents a stark contrast to the 15 per cent of drivers aged 55 and above and the national average of 33 percent – a significant shift in car ownership preferences across different generations.

Flexible ownership models include traditional and short-term rentals, Personal Contract Purchase (PCP), Personal Contract Hire (PCH), employee salary sacrifice schemes and car subscriptions, compared to traditional methods like outright ownership and Hire Purchase (HP). The research also uncovers a disparity in current car ownership models between age groups. Only half (53 percent) of young drivers own their cars outright, compared to a significant 82 per cent  among those aged 55 and above.

Breakdown of current car ownership models – Churchill Expert, 2023:

The findings also shed light on the role of salary sacrifice schemes in driving the transition to flexible ownership. Over half (56 per cent) of young drivers said that salary sacrifice schemes with their employers would make them more likely to switch to flexible ownership models. This stands in contrast to the national average of one-third (31 per cent) and one-in-ten (11 per cent) over 55-year-olds.

Young drivers would also consider subscriptions to alternative vehicle types, in addition to cars. More than half (54 per cent) of 18-34 year-olds expressed their openness to exploring subscription to alternative vehicle options, in contrast to a mere 6 per cent of those aged 55 and above and the national average of 25 per cent. The breakdown of alternative vehicle preferences among young drivers was: 17 per cent expressed interest in motorbikes (7 per cent national average), 15 per cent for bicycles (9 per cent national average), 15 per cent for mopeds (6 per cent) and 16 per cent for vans (8 per cent national average).

Nicola Richmond, Head of Churchill Expert Flexible Fleet Partnerships, said: "Our research shows that young drivers are at the forefront of embracing flexible ownership models, reflecting their evolving needs and priorities. Over the past few years, we have seen a shift in ownership trends across several products areas, from TV and music streaming services to mobile phones. The demand for flexible ownership and the willingness to explore alternative vehicle types shows the landscape of car ownership is also changing. Churchill Expert is ready to support car subscription and flexible vehicle fleets looking for an insurance partner.”

-ENDS-

(1) Opinium survey of 2,000 UK adults and 1,457 motorists, conducted 14^th April – 18^th April 2023

Direct Line Group

Unni Henry

PR Manager

Email: unni.henry@directlinegroup.co.uk

About Churchill Expert

Churchill Expert specialises in providing easy access to flexible mobility insurance, as well as business and landlord insurance through partnerships. Part of the well know and much-loved Churchill brand, Churchill Expert is a trading name of insurance intermediary U K Insurance Business Solutions Limited (UKIBS) which has been operating since 2004 and provides NIG policies underwritten by U K Insurance Limited (UKI). Along with the insurer U K Insurance Limited (UKI), U K Insurance Business Solutions Limited is part of the Direct Line Group.

U K Insurance Business Solutions Limited is authorised and regulated by the Financial Conduct Authority, FCA registration number 313783. Registered office: Churchill Court, Westmoreland Road, Bromley, Kent, BR1 1DP. Registered in England and Wales No 05196274.

U K Insurance Limited trading as NIG is an insurance company which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.