Direct Line Group announces new charity partnerships to promote diversity and inclusion

4 min read

Direct Line Group is proud to announce four new charity partnerships, which reinforce the business’ commitment to supporting diversity, inclusion, and social change. With a donation of £50,000 from the Direct Line Group Community Fund, spread amongst the charities, these partnerships will help the company make a positive impact in the communities it serves and enhance outcomes for underrepresented groups. The announcement coincides with National Inclusion Week, which is dedicated to celebrating inclusion and taking action to create inclusive workplaces.

The selected charity partners Parenting Mental Health, Race Equality Matters, SPEAR, and The Diversity Trust, have been carefully selected for their alignment with Direct Line Group’s focus on inclusivity and intersectionality. Distributing the donation across multiple causes, the company aims to reach a broad range of communities, helping to drive meaningful change.

Empowering Communities through strategic support

Each of the four charities play a critical role in fostering inclusivity and addressing the challenges faced by some of the diverse communities the Group serves.

  • Parenting Mental Health: One of the few UK charities dedicated to supporting parents of children facing mental health challenges, this partnership will see Direct Line Group’s neurodiversity strand working closely with the organisation to provide families with free resources and emotional support. This collaboration aims to better equip parents to navigate their child's mental health journey.
  • Race Equality Matters: This body is dedicated to driving tangible change in workplaces across the UK, it works to co-create impactful race equality solutions. “A donation from Direct Line Group enables us to continue developing long-term, community-driven solutions for advancing race equality in the workplace,” said a spokesperson from Race Equality Matters.
  • SPEAR (by Resurgo): SPEAR is a national programme focused on helping young people from disadvantaged backgrounds find pathways to work. As part of Direct Line Group’s "Bright Futures" initiative, this partnership will focus on supporting residents in London’s Clapham and Leeds to provide employment opportunities for young people, empowering them to access career prospects and achieve their potential.
  • The Diversity Trust: This Community Interest Company focuses on creating a fairer and safer society through social change advocacy. A representative from the charity said: “We’re delighted to collaborate with Direct Line Group. Their decision to support a lived experience led, non-profit organisation like ours sets a great example for other leading companies. We are grateful for this support, which will allow us to continue our work in building a fairer society.”

A Long-Term Commitment to Diversity and Inclusion

The announcement of these partnerships reinforces Direct Line Groups long-standing commitment to diversity and inclusion. Through its well-established internal Diversity and Inclusion Network, the Group will work closely with the selected charities, gaining access to learning resources, expert support, and valuable data. These collaborations will also enrich the Group’s in-house capabilities to foster a more inclusive workplace culture.

Becky Turner, Diversity & Inclusion and Talent Partner at Direct Line Group, commented: "We are delighted to support such impactful charitable organisations. The intersectional approach of our selected partners will ensure we deliver positive benefits across the many communities we support.

“In addition to their community engagement, we’re also excited to collaborate with our charity partners to enhance our own education. We see real value in the learning opportunities this collaboration can provide in support of our internal Diversity & Inclusion objectives and our mission to make the Group a truly inclusive environment for all."

ENDS

For further information, please contact:

Jade Trimbee

Senior Corporate Communications Manager

Direct Line Group

Email: Jade.Trimbee@directlinegroup.co.uk

Direct Line Insurance Group plc

Direct Line Group (DLG) is one of the UK’s leading insurance companies. The Group’s vision is to create a world where insurance is personal, inclusive and a force for good. Through its well-known brands which include Direct Line, Churchill, Privilege, Darwin, Direct Line for Business and Green Flag, DLG helps people to carry on with their lives, giving them peace of mind now and in the future. Its brands offer a wide range of general insurance products across motor, home, commercial, travel, pet and rescue, both direct to customers and through price comparison websites and it underwrites insurance products distributed by its third-party partners. The Group believes that by embracing sustainable practices it creates a better corporate culture able to provide more reliable products and bring long-term rewards for its customers, people and shareholders.